The Hawaiian language is more than a way to communicate—it’s a vessel of culture, values, and deep-rooted connection to the land and people. Each word holds layers of meaning that reflect a worldview centered on community, legacy, and aloha. Here are some powerful Hawaiian words and phrases that speak to the heart of cultural preservation and impact:

Guiding Principles

• Nu’ukia – Wisdom

• Ala Nu’ukia – Mission

• Waiwai – Values (also means “wealth,” emphasizing the richness of values in Hawaiian life)

Community & Legacy

• Ka Papa Hana – A plan to make a difference

• Kāko’o i ko kākou kaiāulu – Supporting our communities

• Nā ʻOihana – ʻOhana (family) companies or subsidiaries

• E laulima mai – Let’s work together (an invitation to partner)

• Waiwai Ho’oilina – Legacy wealth; passing on values and resources

• Ho’oikaika i ke kaiāulu Hawai’i – Strengthening Hawaiian communities

• Ka wā ma mua, ka wā ma hope – The future is in the past (honoring history as we move forward)

• Ho’oūlu i ke kaiāulu Hawai’i – Building pathways to prosperity for Hawaiian communities

Culture & Healing

• Lā’au Lapa’au – Traditional Hawaiian herbal medicine

• Lomilomi – Traditional Hawaiian massage

• Heiau – Sacred temple

• ʻOhana – Family

• ʻŌlelo – Language or speech

• Kōkua – Help or assistance

• Kānaka Kōkua – Helpers

A Deeper Purpose

One powerful phrase, Ho’olauna i ka mea maika’i, invites us to “introduce what is good.” This reflects a core Hawaiian belief that language and action should uplift and inspire.

Through the revitalization of ʻŌlelo Hawai’i (the Hawaiian language), especially among our kamali’i (children), we ensure that this deep cultural knowledge continues to thrive—especially in places like Kaua’i, where traditions remain strong and alive.

Each word is a thread in the larger fabric of Hawaiian identity. By learning and using them, we honor the past and help shape a vibrant future.